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Excalibur Rebrand & Collateral

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Excalibur: Rebranding and Collateral

Our Mission

Excalibur Communications are a mobile telecommunications and IT services company. They pride themselves on offering their customers an exceptional, flexible service and support, offering an end to end business consultation that provides reliable advice and expertise in communications and technology. Their solution is to empower their clients businesses.

Excalibur approached several agencies that all entered into a pitching process. After concept and presentation production Montage were appointed the agency to provide Excalibur with a new brand identity and further marketing collateral.

The Master Plan

Our designers researched into the existing brand and its values. It was important to understand these in order to create a brand that matched with their existing reputation whilst creating an identity that incorporated all of Excalibur’s offerings. We researched heavily and listening closely to those closest to the brand to ensure that the new identity had longevity whilst remaining cutting edge. Equally as important was ensuring the brand was consistent across all platforms.

Hitting the Mark

Several concepts were created across a selected colour palette. Once the logo was selected and produced a branding guideline document was created. This document explored in great depth the use of the logo across medias. Following on from the logo creation we went on to produce all marketing collateral including the website design, EDMs, business cards, letterhead and compliment slips along with data sheets and case studies.

Mission Accomplished

Since the logo identity has been redesigned Excalibur has been able to communicate effectively with their existing and potential clients and promote their business. Following the success of the brand redesign Montage have been appointed their permanent creative marketing agency.

"Montage delivered the brief on time and within budget. Most importantly they understood our requirements and were able to visually bring these to life. Very professional and creative individuals."

Marketing Director

Our Secret Weapons:

The tools that were used to complete our mission?
  • Branding
  • Graphic design
  • Creative ideas
  • Corporate Identity
  • Website design
  • Online development